Workplace Bereavement Support. Rebuilt.

For too long, bereavement at work has been handled with an outdated policy document and company training long forgotten — leading to a manager who didn't feel confident knowing what to say and an employee left dealing with grief alone.

We're changing that.

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The reality in UK workplaces
£23bn
Lost annually to grief in UK workplaces
1 in 5
Managers feel confident handling it
25%
of UK employees
7.9m
people per year
experience a bereavement every year in the UK. It’s not a rare event — it’s already happening in your organisation right now.Sue Ryder, Grief in the Workplace
The Retention Risk
51%
Of employees consider leaving after bereavement
77%
Of under-35s would leave a company that handled it badly
The Reputational Risk Glassdoor review — no check-in, no stay-in-touch, no phased return
About us

Rebuilding Bereavement Support.

besideU is an AI-powered workplace bereavement platform that brings structure and clarity to how organisations respond to grief and loss.

Where traditional training providers focus on the manager and EAP focuses on the employee, besideU brings both together — in a single platform, at the moment it matters.

It provides HR teams and managers with real-time guidance, structured support pathways and visibility over how bereavement is being managed across the organisation — helping them coordinate care more consistently, identify gaps early, and ensure no employee is left unsupported.

besideU platform — manager dashboard, Maeve mobile, and HR policy audit
Who it's for

One platform.
Three experiences.

besideU works for every person in your organisation who is touched by grief.

For HR Teams
Visibility across every case, every manager
Organisation-wide oversight, AI policy audit, and proactive alerts — all in one dashboard. Maeve flags situations before they become problems.
For Managers
The right words at the right moment
Maeve gives managers instant, policy-specific guidance — first response, touchpoints, and return to work conversations — at the exact moment they need it.
For Employees
No silence. No wondering. No chasing.
A personal dashboard showing every entitlement, every touchpoint scheduled, and that someone is thinking of them.
Meet Maeve

Your AI assistant for the moments that matter

Maeve guides managers and HR teams with real-time guidance — what to say, when to say it, and how to get it right. Available any time of day or night.

Maeve — AI guidance for managers, shown on mobile Maeve — drafting a message for your team member

An AI support companion.
Available whenever your employees need her.

Maeve isn't just a tool for managers. She's a companion for the employee going through it — available at 3am, available the morning before they go back, available whenever they need her.

Maeve — supporting Sarah through bereavement
"
I'm not a replacement for the people in your life. I'm here to listen, to help you find the right words, and to make sure no one has to navigate this alone.
Maeve is an AI — not a counsellor, therapist, or crisis service. Always transparent about what she is.
Read our AI Ethics Policy →
Built to be trusted

Safe, secure, and UK-compliant

besideU is built for the sensitivity of what it handles. Privacy and security aren't an afterthought — they're the foundation.

UK GDPR Compliant
ICO registered · DPA per client
Cyber Essentials Plus
Certified · UK government standard
AI you can trust
Maeve never contacts employees unsolicited
Ready to get started?

Your people deserve better than silence.

Book a 30-minute call and we'll show you exactly how besideU works — and what it would look like in your organisation.

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No commitment required · UK-built · Purpose-built for people teams